The [user] that created this work would like for you to forget them


[user] is a comment through fashion about the current poor state of privacy in the modern digital world. It aims to paint a picture of an environment where the struggle for one’s privacy usually occurs. Ironically, that place is the home, the supposed epicenter of individual privacy.


– The fight for one’s privacy is not an epic clash of corresponding powers. It is part of a daily routine, a mundane thing even. The feel of the fabrics, the thoughtlessness of a jacket thrown over the most comfortable clothes when quickly going out to do daily chores, hoping not to be seen, work as a perfect metaphor for the digital dance of privacy, the designer says.


The fabrics in the collection were chosen according to how they represent the mundane nature of everyday clothing.


– I have not been too meticulous with finishings, and all details have a purpose that serve the message about the need to preserve privacy in contemporary digitalized culture.


To the designer, one of the main points of privacy is autonomy. The lack of outside control one gains from staying private is liberating, and should be the norm, instead of the pressure to share everything with others in online environments. The designer also believes that one way of simultaneously utilizing digital technologies and enhancing privacy and autonomy could be 3D printing.


– 3D-printed objects are one good example of how technology can create autonomy instead of imprisonment. Instead of being at the mercy of commercial companies and the online shopping environment to whom consumers must disclose their personal information such as the home and IP-address as well other personal information regarding the size, gender or fit, one could ideally skip all this and use 3D-printing to manufacture, say, one’s own shoes by printing them at home, privately, the designer explains.


Even though the designer is critical of the data leakage that the use of digital technologies often entails, they also see collaboration with technologies as a possibility if done right.


– There is a version of a future where digital platforms and privacy can coexist. I believe that this shift needs different values than the idea of economic growth which guides current decisions. At the moment it seems like an unlikely utopia, but something of that type might work if we want to take a direction for a more humane world where the digital and the private can coexist.


Contact information:

Casus Belli



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