“INTIMACY” Exhibition in Design Museum

06.2.2022

Knitted outfit by Leevi Ikäheimo,
Photo by Mika Kailes

“Intimacy” exhibition at Helsinki Design museum presents 40 designers and companies at the intersection of novel politicisation and digital disruption of fashion.

The exhibition is curated by Professor Annamari Vänskä and researchers from her research group, post-doctoral researcher Jenni Hokka and doctoral researcher Natalia Särmäkari from Aalto University. Intimacy is part of the research consortium Intimacy in Data-driven Culture (IDA), funded by the Strategic Research Council at the Academy of Finland. The research project explores, among other things, how intimacy functions as the driving force of creative economy, including fashion.

The exhibition also highlights the impact of digitalisation and datafication on the work of the designer as well as the mechanisms through which fashion is manufactured, distributed and consumed. The exhibition is based on extensive research on the work of the most prominent Finnish fashion designers of the 2020s and beyond, as well as that of the more anonymous designers behind contemporary work uniforms and wearable technology.

Annamari Vänskä in Aalto University news (7.10.2021):

“The ongoing transformation offers Finnish fashion industry players a lot of international opportunities. We are not burdened down by the weight of fashion history, but we are used to taking advantage of technology, digitalisation and doing things in a new way.”

Contributors to ‘Intimacy’ include:

Rolf Ekroth, Venla Elonsalo, The Fabricant, Leevi Ikäheimo, Image Wear, Anna Isoniemi, Juslin/Maunula, Lauri Järvinen, Sasu Kauppi, Heidi Karjalainen, Jarno Kettunen, Maria Korkeila, Emilia Kuurila & Sofia Okkonen, Laivi, Henna Lampinen, Ervin Latimer, Matti Liimatainen, Marimekko, Moodmetric, Teemu Muurimäki, Myontec, NaNi, Aapo Nikkanen, Nomen Nescio, Oura, Paintings, Daniel Palillo, Ville Pölhö, Amina Saada, Heli Salomaa, Sami Samaledtin & Timur Samarskiy, Antonina Sedakova, Anna Semi, Suunto, Autuas Ukkonen, Wildkind Kids, Vyner Articles

Curating: Professor Annamari Vänskä, doctoral researcher Natalia Särmäkari and postdoctoral researcher Jenni Hokka.

Design Museum Exhibition,
Image by Paavo Lehtonen.